The makeup selling right now at Walmart and Amazon, ranked so you can skip the scroll and get to the good stuff.
Cruelty-free first. In every list, brands certified by Leaping Bunny rank above the rest. Brands we have not verified yet are labeled that way.
Top picks right now
Instant Lift Brow Pencil, Blonde
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
20,000+ bought past month (Amazon)
Bite Size Eyeshadow Palette, Cream & Sugar
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
4,221 reviews (Walmart)
Fine As Fleck Glitter Eyeshadow, Champagne Showers
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
2,171 reviews (Walmart)
Lash Sensational Sky High Mascara, Blackest Black
Maybelline
Cruelty-free status not yet verified
26,693 reviews (Walmart)
Glow Reviver Lip Oil, Pink Quartz
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
11,746 reviews (Walmart)
Cream Glide Lip Liner, Truth or Bare
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
5,154 reviews (Walmart)
Butter Gloss, Butterscotch
NYX Professional Makeup
Cruelty-free status not yet verified
12,245 reviews (Walmart)
Colour Riche Original Satin Lipstick, 135 Ballerina Shoes
L'Oreal Paris
Cruelty-free status not yet verified
8,096 reviews (Walmart)
Halo Glow Liquid Filter, 4 Medium
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
12,634 reviews (Walmart)
Soft Glam Foundation, 10 Fair Cool
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
8,465 reviews (Walmart)
Camo Liquid Blush, Suave Mauve
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
8,283 reviews (Walmart)
Halo Glow Highlight Beauty Wand, Champagne Campaign
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
7,807 reviews (Walmart)
Prices as of 10-05-2026 and may change. Verified cruelty-free brands rank first, then by how much they are selling. As an affiliate we may earn from qualifying purchases at Walmart and Amazon, at no extra cost to you.
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