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Face

Foundation, blush, contour, highlighter and skin prep selling right now.

Cruelty-free first. In every list, brands certified by Leaping Bunny rank above the rest. Brands we have not verified yet are labeled that way.

Foundation$15.00

Halo Glow Liquid Filter, 4 Medium

e.l.f.

Leaping Bunny certified
Source: leapingbunny.org

12,634 reviews (Walmart)

Foundation$8.00

Soft Glam Foundation, 10 Fair Cool

e.l.f.

Leaping Bunny certified
Source: leapingbunny.org

8,465 reviews (Walmart)

Blush$8.00

Camo Liquid Blush, Suave Mauve

e.l.f.

Leaping Bunny certified
Source: leapingbunny.org

8,283 reviews (Walmart)

Highlighter$10.00

Halo Glow Highlight Beauty Wand, Champagne Campaign

e.l.f.

Leaping Bunny certified
Source: leapingbunny.org

7,807 reviews (Walmart)

Foundation$11.97

Conceal + Perfect 2-in-1 Foundation + Concealer

Milani

Leaping Bunny certified
Source: leapingbunny.org

5,579 reviews (Walmart)

Blush$5.28

Monochromatic Multi-Stick, Dazzling Peony

e.l.f.

Leaping Bunny certified
Source: leapingbunny.org

2,290 reviews (Walmart)

Contour$7.00

Soft Glam Cream Bronzer, Fair

e.l.f.

Leaping Bunny certified
Source: leapingbunny.org

150 reviews (Walmart)

Masks$19.00

Bio-Collagen Real Deep Mask, 4 count

BIODANCE

Cruelty-free status not yet verified

100,000+ bought past month (Amazon)

Tools$9.95

Makeup Sponge Set, 6 count

AOA Studio

Cruelty-free status not yet verified

50,000+ bought past month (Amazon)

Concealer$11.12

Instant Age Rewind Eraser Concealer, Warm Light 115

Maybelline

Cruelty-free status not yet verified

11,870 reviews (Walmart)

Concealer$12.59

Under Eye Brightener, Soft Pink

Palladio

Cruelty-free status not yet verified

20,000+ bought past month (Amazon)

Blush$9.97

Buttermelt Blush, Feeling Butta

NYX Professional Makeup

Cruelty-free status not yet verified

4,126 reviews (Walmart)

Foundation$14.97

Make 'EM Wonder 24H Foundation, Honey 26

NYX Professional Makeup

Cruelty-free status not yet verified

3,314 reviews (Walmart)

Foundation$15.82

True Match Hyaluronic Tinted Serum Foundation, Medium Tan 5-6

L'Oreal Paris

Cruelty-free status not yet verified

3,208 reviews (Walmart)

Setting spray$15.00

Waterproof Setting Spray, 2.7 fl oz

TIRTIR

Cruelty-free status not yet verified

10,000+ bought past month (Amazon)

Foundation$32.00

Baked Balance-n-Brighten Powder Foundation, Light

Laura Geller

Cruelty-free status not yet verified

10,000+ bought past month (Amazon)

Setting spray$39.00

Airbrush Flawless Setting Spray

Charlotte Tilbury

Cruelty-free status not yet verified

10,000+ bought past month (Amazon)

Tools$5.98

Powder Puffs, 6 pack

Pimoys

Cruelty-free status not yet verified

10,000+ bought past month (Amazon)

Contour$6.99

Sun Sculpt Liquid Contour Stick, 01 Soft Tan

SHEGLAM

Cruelty-free status not yet verified

5,000+ bought past month (Amazon)

Foundation$4.48

Photo Focus Dewy Liquid Foundation, Desert Beige

Wet n Wild

Cruelty-free status not yet verified

1,860 reviews (Walmart)

Foundation$13.97

Lumi Le Glow Skin Tint, 140 Cool

L'Oreal Paris

Cruelty-free status not yet verified

1,465 reviews (Walmart)

Contour$13.97

Wonder Cream Highlighter and Contour Stick, Universal Light

NYX Professional Makeup

Cruelty-free status not yet verified

1,385 reviews (Walmart)

Foundation$27.90

Blanc Cover Cream Stick, #201 Light

ELROEL

Cruelty-free status not yet verified

2,000+ bought past month (Amazon)

Primer$18.00

Mini Glowy Super Gel Primer, Starglow

Saie

Cruelty-free status not yet verified

2,000+ bought past month (Amazon)

Highlighter$9.97

True Match Lumi Highlighter, 630 Glowy Creme Chic

L'Oreal Paris

Cruelty-free status not yet verified

897 reviews (Walmart)

Contour$9.97

TruBlend Skin Enhancer Contour Balm, Sculpted 120

COVERGIRL

Cruelty-free status not yet verified

742 reviews (Walmart)

Highlighter$4.97

MegaGlo Highlighting Powder, Blossom Glow

Wet n Wild

Cruelty-free status not yet verified

553 reviews (Walmart)

Blush$14.97

Butter Glow & Go Multiuse Stick, Sunkissed Rose

Physicians Formula

Cruelty-free status not yet verified

406 reviews (Walmart)

Foundation$34.80

Double Wear Stay-in-Place Foundation, 3N1 Ivory Beige

Estee Lauder

Cruelty-free status not yet verified

179 reviews (Walmart)

Highlighter$6.97

Chameleon Chrome Highlighter, Venus Swing

Wet n Wild

Cruelty-free status not yet verified

161 reviews (Walmart)

Blush$6.99

Color Bloom Liquid Blush, 004 Hot Topic

SHEGLAM

Cruelty-free status not yet verified

500+ bought past month (Amazon)

Highlighter$9.99

Face Highlighter Palette, Sun Glow

KYDA

Cruelty-free status not yet verified

500+ bought past month (Amazon)

Prices as of 10-05-2026 and may change. Verified cruelty-free brands rank first, then by how much they are selling. As an affiliate we may earn from qualifying purchases at Walmart and Amazon, at no extra cost to you.

As an affiliate, we may earn a commission from qualifying purchases made through links on this site.