Everything trending for $10 or less.
Cruelty-free first. In every list, brands certified by Leaping Bunny rank above the rest. Brands we have not verified yet are labeled that way.
Glow Reviver Lip Oil, Pink Quartz
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
11,746 reviews (Walmart)
Soft Glam Foundation, 10 Fair Cool
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
8,465 reviews (Walmart)
Camo Liquid Blush, Suave Mauve
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
8,283 reviews (Walmart)
Halo Glow Highlight Beauty Wand, Champagne Campaign
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
7,807 reviews (Walmart)
Instant Lift Brow Pencil, Blonde
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
20,000+ bought past month (Amazon)
Cream Glide Lip Liner, Truth or Bare
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
5,154 reviews (Walmart)
Bite Size Eyeshadow Palette, Cream & Sugar
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
4,221 reviews (Walmart)
Monochromatic Multi-Stick, Dazzling Peony
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
2,290 reviews (Walmart)
Fine As Fleck Glitter Eyeshadow, Champagne Showers
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
2,171 reviews (Walmart)
Soft Glam Cream Bronzer, Fair
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
150 reviews (Walmart)
Makeup Sponge Set, 6 count
AOA Studio
Cruelty-free status not yet verified
50,000+ bought past month (Amazon)
Butter Gloss, Butterscotch
NYX Professional Makeup
Cruelty-free status not yet verified
12,245 reviews (Walmart)
Colour Riche Original Satin Lipstick, 135 Ballerina Shoes
L'Oreal Paris
Cruelty-free status not yet verified
8,096 reviews (Walmart)
Lifter Liner Lip Liner
Maybelline
Cruelty-free status not yet verified
5,619 reviews (Walmart)
Lash Princess False Lash Waterproof Mascara
essence
Cruelty-free status not yet verified
20,000+ bought past month (Amazon)
The Brow Glue, Clear
NYX Professional Makeup
Cruelty-free status not yet verified
20,000+ bought past month (Amazon)
Fat Oil Lip Drip, Missed Call
NYX Professional Makeup
Cruelty-free status not yet verified
5,337 reviews (Walmart)
Buttermelt Blush, Feeling Butta
NYX Professional Makeup
Cruelty-free status not yet verified
4,126 reviews (Walmart)
Lash Princess False Lash Effect Mascara
essence
Cruelty-free status not yet verified
2,663 reviews (Walmart)
Powder Puffs, 6 pack
Pimoys
Cruelty-free status not yet verified
10,000+ bought past month (Amazon)
Super Stay Ink Crayon Lipstick, Seek Adventure
Maybelline
Cruelty-free status not yet verified
2,432 reviews (Walmart)
Highly Pigmented Eye Palette
UCANBE
Cruelty-free status not yet verified
9,000+ bought past month (Amazon)
ColorStay Day to Night Eyeshadow Quad, 505 Decadent
Revlon
Cruelty-free status not yet verified
2,040 reviews (Walmart)
Sun Sculpt Liquid Contour Stick, 01 Soft Tan
SHEGLAM
Cruelty-free status not yet verified
5,000+ bought past month (Amazon)
Photo Focus Dewy Liquid Foundation, Desert Beige
Wet n Wild
Cruelty-free status not yet verified
1,860 reviews (Walmart)
Eye Enhancer 3D Mascara, 800 Intense Black
COVERGIRL
Cruelty-free status not yet verified
1,647 reviews (Walmart)
ColorStay Waterproof Cream Eyeshadow, 705 Creme Brulee
Revlon
Cruelty-free status not yet verified
1,581 reviews (Walmart)
Eyelash Comb Separator, 2 count
MSQ
Cruelty-free status not yet verified
4,000+ bought past month (Amazon)
Butter Gloss, Tiramisu
NYX Professional Makeup
Cruelty-free status not yet verified
4,000+ bought past month (Amazon)
Reloaded Palette, Velvet Rose
Revolution
Cruelty-free status not yet verified
1,226 reviews (Walmart)
Eye Def Eyeshadow Stick, Metallic Champagne
Hard Candy
Cruelty-free status not yet verified
1,128 reviews (Walmart)
True Match Lumi Highlighter, 630 Glowy Creme Chic
L'Oreal Paris
Cruelty-free status not yet verified
897 reviews (Walmart)
TruBlend Skin Enhancer Contour Balm, Sculpted 120
COVERGIRL
Cruelty-free status not yet verified
742 reviews (Walmart)
MegaGlo Highlighting Powder, Blossom Glow
Wet n Wild
Cruelty-free status not yet verified
553 reviews (Walmart)
Moods Shadow Palette, PURR
Hard Candy
Cruelty-free status not yet verified
462 reviews (Walmart)
Baked Eyeshadow Palette with Hidden Gems, 16 colors
UCANBE
Cruelty-free status not yet verified
1,000+ bought past month (Amazon)
Flower Jelly Lipstick Set, 6 count
BestLand
Cruelty-free status not yet verified
1,000+ bought past month (Amazon)
Chameleon Chrome Highlighter, Venus Swing
Wet n Wild
Cruelty-free status not yet verified
161 reviews (Walmart)
Color Bloom Liquid Blush, 004 Hot Topic
SHEGLAM
Cruelty-free status not yet verified
500+ bought past month (Amazon)
Face Highlighter Palette, Sun Glow
KYDA
Cruelty-free status not yet verified
500+ bought past month (Amazon)
Prices as of 10-05-2026 and may change. Verified cruelty-free brands rank first, then by how much they are selling. As an affiliate we may earn from qualifying purchases at Walmart and Amazon, at no extra cost to you.