The minimalist makeup trend is one that has been slowly gaining popularity over the past few years but has seen a significant uptick in popularity since the Covid19 pandemic. There are a few reasons for this, the first being that people are simply wearing less makeup...
There’s been a recent trend in the world of makeup, and it’s all about keeping things simple. It’s called outfit color matching makeup, and it’s perfect for those who want to create a clean and polished look without going overboard. There are a...
Indulge in the captivating world of rainbow makeup, a popular trend that effortlessly combines flattery and fun. Suitable for all skin tones, this vibrant style is a remarkable way to infuse your look with a burst of colorful brilliance. Whether you’re heading...
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Makeup Trends in Six Steps
Trending Makeup tracks the looks and products rising right now, and how to try them without wasting money.
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Most looks now start with creators on video platforms and spread in weeks, not seasons.
Trend cycle
Oily, dry, combination and sensitive skin each react differently. The right formula matters more than the brand.
Skin type
Warm, cool and neutral undertones affect how a shade looks. Test on the jawline in daylight.
Undertone
Check ingredients you know you react to, and look for non-comedogenic formulas if you break out easily.
Ingredients
Try a new product on a small area for a day before using it on your whole face.
Patch test
Affordable versions of popular products let you test a trend before paying full price.
Dupes
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