The minimalist makeup trend is one that has been slowly gaining popularity over the past few years but has seen a significant uptick in popularity since the Covid19 pandemic. There are a few reasons for this, the first being that people are simply wearing less makeup overall. With the pandemic came a lot of uncertainty and for many, the idea of wearing a full face of makeup just didn’t seem practical. Additionally, the minimalism movement was already gaining traction pre-pandemic and the pandemic has only served to accelerate this trend. So, what exactly is minimalist makeup? Put simply, it’s makeup that is kept to a minimum, usually just a few key products that are used to enhance your natural beauty. This could be something as simple as a BB cream, a touch of concealer, a swipe of mascara and a lip balm. The key is to keep it simple and natural looking. There are a few reasons why people are choosing minimalist makeup over maximalist makeup (i.e. a full face of makeup). The first is that it’s less time consuming and requires less effort. Let’s be honest, most of us don’t have the time or energy to put on a full face of makeup every day,