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Makeup Trends in Six Steps
Trending Makeup tracks the looks and products rising right now, and how to try them without wasting money.
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Most looks now start with creators on video platforms and spread in weeks, not seasons.
Trend cycle
Oily, dry, combination and sensitive skin each react differently. The right formula matters more than the brand.
Skin type
Warm, cool and neutral undertones affect how a shade looks. Test on the jawline in daylight.
Undertone
Check ingredients you know you react to, and look for non-comedogenic formulas if you break out easily.
Ingredients
Try a new product on a small area for a day before using it on your whole face.
Patch test
Affordable versions of popular products let you test a trend before paying full price.
Dupes
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