A Close Look at Milk Makeup’s Top Products

In the clean beauty space, Milk Makeup is a trailblazing brand. Their commitment to effective, vegan and cruelty-free products has earned them a cult following.

Let’s take an in-depth look at three of Milk Makeup’s most buzzed about products – the Hydro Grip Primer, Blur Stick, and Future Fluid Concealer.

Hydro Grip Primer

The Hydro Grip Primer promises a smooth, crease-proof canvas that keeps makeup locked in place for up to 12 hours. This silicone-free gel formula contains blue agave extract that creates a tacky layer to grip foundation and prevent fading or transfer.

Hydrating ingredients like hyaluronic acid, hemp seed extract, and niacinamide boost moisture levels. This hydration paired with the primer’s grip makes makeup glide on easily without settling into fine lines or pores throughout the day.

In consumer testing, 100% of users said their skin felt smoother immediately after applying the Hydro Grip Primer. And after 12 hours of wear, 100% still reported smooth, hydrated skin and makeup that lasted longer.

This primer is ideal for those with normal to dry skin types who want makeup that won’t budge. The lightweight gel texture feels comfortable on skin. And the formula is vegan, cruelty-free, and clean.

Blur Stick

The Blur Stick primer helps smooth the look of skin texture and pores for a filtered, soft focus effect. The universal transparent shade lets you target only the areas you want to blur like the t-zone.

This matte primer stick glides onto skin, filling in pores and fine lines with a powdery finish. The oil-absorbing formula controls shine on the complexion. Both silicone and oil have been excluded from the list of ingredients.

Users report the Blur Stick makes their skin appear instantly smoother. The creamy stick primer lets you precisely apply and blend just where needed, making touch ups a breeze. The portable packaging is also convenient for on-the-go use.

This blurring primer is ideal for those with oily skin who want a shine-free base for natural makeup. It can be used alone or under foundation to extend wear.

Future Fluid All Over Cream Concealer

This hydrating, medium-to-full coverage concealer aims to cover dark circles, blemishes, and imperfections without settling into creases or fine lines. Its smooth, emollient texture won’t cake or feel heavy.

The doe-foot applicator makes it easy to dab and swipe this concealer exactly where you need coverage. Once blended out, it provides a natural, crease-free finish that lasts up to 12 hours without drying out the under eye area.

An included Hyaluronic Acid Complex delivers anti-aging benefits with continued use. This helps brighten dullness and improve the look of skin over time. Noticeable results can be achieved in just 4 weeks.

This versatile concealer works for those who desire lasting, customizable coverage and hydration from their concealer. The range of 30 shades ensures finding an ideal undertone match for your complexion.

The Milk Makeup Ethos

All Milk Makeup products embrace a simple philosophy – start with good ingredients and turn those into effective formulas that are easy to use. This ethos shows through in these products and their standout benefits:

  • Carefully chosen plant extracts, vitamins, and emollients enhance the benefits
  • Silicones, oils, and potential irritants are excluded from formulas
  • Universal transparent shades work for all skin tones
  • Packaging is sleek, portable, and functional
  • Cruelty-free and vegan formulas use ethically sourced ingredients