Mascara, palettes, brows and liner selling right now.
Cruelty-free first. In every list, brands certified by Leaping Bunny rank above the rest. Brands we have not verified yet are labeled that way.
Instant Lift Brow Pencil, Blonde
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
20,000+ bought past month (Amazon)
Bite Size Eyeshadow Palette, Cream & Sugar
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
4,221 reviews (Walmart)
Fine As Fleck Glitter Eyeshadow, Champagne Showers
e.l.f.
Leaping Bunny certified
Source: leapingbunny.org
2,171 reviews (Walmart)
Lash Sensational Sky High Mascara, Blackest Black
Maybelline
Cruelty-free status not yet verified
26,693 reviews (Walmart)
Original Telescopic Mascara, Blackest Black
L'Oreal Paris
Cruelty-free status not yet verified
30,000+ bought past month (Amazon)
Lash Princess False Lash Waterproof Mascara
essence
Cruelty-free status not yet verified
20,000+ bought past month (Amazon)
The Brow Glue, Clear
NYX Professional Makeup
Cruelty-free status not yet verified
20,000+ bought past month (Amazon)
Lash Princess False Lash Effect Mascara
essence
Cruelty-free status not yet verified
2,663 reviews (Walmart)
Highly Pigmented Eye Palette
UCANBE
Cruelty-free status not yet verified
9,000+ bought past month (Amazon)
ColorStay Day to Night Eyeshadow Quad, 505 Decadent
Revlon
Cruelty-free status not yet verified
2,040 reviews (Walmart)
Eye Enhancer 3D Mascara, 800 Intense Black
COVERGIRL
Cruelty-free status not yet verified
1,647 reviews (Walmart)
ColorStay Waterproof Cream Eyeshadow, 705 Creme Brulee
Revlon
Cruelty-free status not yet verified
1,581 reviews (Walmart)
Eyelash Comb Separator, 2 count
MSQ
Cruelty-free status not yet verified
4,000+ bought past month (Amazon)
Reloaded Palette, Velvet Rose
Revolution
Cruelty-free status not yet verified
1,226 reviews (Walmart)
Eye Def Eyeshadow Stick, Metallic Champagne
Hard Candy
Cruelty-free status not yet verified
1,128 reviews (Walmart)
Moods Shadow Palette, PURR
Hard Candy
Cruelty-free status not yet verified
462 reviews (Walmart)
Baked Eyeshadow Palette with Hidden Gems, 16 colors
UCANBE
Cruelty-free status not yet verified
1,000+ bought past month (Amazon)
Prices as of 10-05-2026 and may change. Verified cruelty-free brands rank first, then by how much they are selling. As an affiliate we may earn from qualifying purchases at Walmart and Amazon, at no extra cost to you.